| Email: A Tool To Increase Traffic There are loads of apprehensions connected to using Email as a marketing tool. One of the biggest apprehensions is that of “spam”. Email inboxes receive tons of unsolicited mails that intrude in the privacy of the account holder. It is a tedious task to clear the inbox of junk. However, despite this common notion, email can be used very effectively and legally to increase traffic on website. To know how, read on. Opt-in Email Lists are lists of prospects that must be generated from people who visit the website. This will help in building a relationship with these prospects. Regular emails should contain exciting offers, promotions and other information that will lure the reader to visit your site over and over again. This helps in sustaining traffic. Also, these prospects are likely to help channelize more traffic to your website by spreading information through word of mouth. Email Signature Files are the most unexploited of the available email marketing options. Small as it may seem, its benefits are contrastingly huge. A small ad message can be sent along with every email. It could be a meaningful forward along with the ad tag. The power of email signature has been successfully made use of my Hotmail, the popular free email service provider. Every email that they sent had a simple signature inviting people to open email accounts with them. It soon spread across to millions of people. Free Ads to Safe Lists is a simple and easy marketing tool. There are numerous safe lists that allow you to post ads and promotion to members. Join Yahoo and Google groups and mass forward relevant ads to the appropriate groups. This way you will be sending out information to millions of people. The reach is high and turnout is very satisfactory, too. Create a separate email id for the purpose as the response could be high enough to clog your inbox! The main challenge in these safe lists is that huge number of emails reaches the members on a regular basis. Hence, the heading of your ad (Subject line) should be very catchy. Else, it could result being classified as trash by the receiver or deleted instantly. The headline should catch the attention of the receiver, so should the content. It should be crisp and should entice the reader to respond to the advertisement. If that happens, thumbs up to you! Distribute articles to Ezine lists because the target audience is much larger here than the other ways. Articles are often better received than ads. Join Ezine lists that allow you to post articles. Post useful promotional articles, for it is likely to generate a greater response. This can be a very efficient marketing aid. Despite problems caused by spam, hacking etc., email is still a very powerful marketing tool which is yet to be exploited to its fullest potential. It is also a very economical tool and helps in getting the right information across to the targets. There are companies that resort to only Email ways for increasing traffic. They have certainly reaped huge benefits. So wait-not! Draft your email right away! Would you like to build your own massive list by offering daily traffic tips on your website? Click Here to find out how. http://www.ipromoteit.com/traffictips.html |