| How To Increase Web Site Visitor Return Rates There are millions of websites that exist in the e-world. Yet, some sites are more heard of than others. People are addicted to certain sites and they keep coming back for more, regularly. It is a challenge to attract traffic and retain the existing ones. With the trend of competitors making their sites more attractive and novel to lure customers, it is more than just a necessity to make your website user-friendly and interesting. Every visitor to your webpage is precious for he could be your potential customer, a source of word-of-mouth advertisement. Customer is King. Efforts should be taken to increase traffic, convert website visitors into customers and expand the base through networking. The bottom line is that if your site is informative, interesting and easily accessible, visitors will come back for updates. Read on to find out ways to increase website traffic. Email newsletters are the easiest way to remind potential customers that you still exist! Collect email ids of website visitors and include an option of subscription to your newsletters. Email newsletters on a regular basis with updates and promotional material along with a request to the subscriber to visit their website. Offer discounts to these subscribers. Also send articles on topics related to your website. Contests are the most addictive of the many options. Those that are participating in the contest will want to know if they have won, and hence they keep coming back. This can even lead to viral marketing, where friends tell friends and so on. Games are another way to attract people to your website. The best example is Orbitz Flash game ads. These are used normally to increase clicks. However, they can also be used to increase traffic. In the process, the visitor also views the contents of the website. Periodic updates must be done to your website. Features like article of the day/ image of the day/ thought for the day etc. will attract the visitors to your site on a regular basis. Bookmarks can be easily created through java script. This is an easy way to remind a visitor to visit your site again! Add a bookmark link in your website. Message boards are an interesting feature to add to your website. It enables people to interact with each other. People keep coming back just to see what others have posted. You see, there is more than just one way to increase website traffic. And they’re all easy. It just takes a little bit of effort and creativity to expand your visitor data base that may convert into customers for you. So what are you waiting for?! Redesign your website now!! Are You Happy With Your Opt In Success? If You Said No, Click Here! |