| What Is An RSS Feed, How Is It Important For My Site? RSS stands for Really Simple Syndication. This is the latest buzz word in internet marketing. RSS is a text based tool used for communicating to visitors about news, new content and blog updates. It is a very important and latest communication tool used by web publishers who need to quickly inform readers so as to stay ahead in the race. The best part of RSS is that it is really simple to integrate with any website or blog. No special codes are required and programmers can easily build it within software so that bloggers can make use of it. Hence bloggers don’t need special training for the same. RSS uses XML (extensible markup language) codes to communicate the text news to readers. RSS come in to versions RSS 1.0 found in older websites and RSS 2.0 found in new websites and blogs. This type of communication does not use large files (like video, graphics etc) and is thus readable on most computers with low bandwidth. There is a generic data format and this gets read by the reader program which interprets the XML language and displays the same to the website’s user. Why is RSS important to a website/blog? RSS is a great alternative to email newsletters. It is spam-free, and ‘up to date’ or sometimes ‘up to minute’. Publishers also need not maintain a strict privacy guideline; the content here is fully in control of the user. RSS is thus a very innovative tool and can deliver content such as news headlines, blog updates, website updates and new product offerings in different ways. It also has content summaries beside the headlines to offer the reader just enough insight on the topic. Reader is then pulled in by this and clicks into the link to read more. Another interesting aspect of RSS is that it aggregates the news and the reader can browse through the latest. The news information is always related to what the user is currently interested in. It picks up cues from the website or the search item and displays relevant information. If the quality of content is not up to the mark, the user can remove it from the RSS reader and no further updates from this source will be available. Thus the opt-in content allows full control of information that the person views on the website, making it even more interesting and user friendly. It thus enables good websites to establish relationship and build trust and weed out the average and bad ones. In this age where communication matters, being ahead in the race depends on your product and how quickly you can get the customer before your competitor does. Keeping all this in mind an innovative and effective communication tool like this can do wonders for your business. RSS as a marketing tool can bring in trust and traffic, the two important T’s in the web world. Would you like to build your own massive list by offering daily traffic tips on your website? Click Here to find out how. http://www.ipromoteit.com/traffictips.html |